Biofortification is a natural way of making everyday food stronger from within. It makes staple crops like wheat, rice, millets, and beans richer in essential nutrients like iron, zinc, and vitamins, without chemicals, or added ingredients.
Think of it like this: your regular wheat roti and a biofortified wheat roti look, taste, and cook the same. But the biofortified roti has more Zinc, an important nutrient that supports immunity, helps children grow better, and keeps your family healthier.
The product is sourced from verified biofortified grain, not a marketing claim
XRF technology ensures the nutrients you see are truly there
Higher levels of Iron, Zinc, or Vitamin A bred into the crop itself
Your recipes don't change, only the nutrition level does
A first-of-its-kind symbol that guides towards the authenticity and nutritional integrity of biofortified seeds and foods.
When you see this mark on your daily staples and snacks, you know they're genuinely biofortified.
| xrf testing in action
Backed by randomized controlled trials, effectiveness studies across countries
Pioneered by award winning scientists of HarvestPlus and leading global institutions
Tracking nutrition from farm-to-plate, ensuring traceability across sourcing
Powered by advanced XRF technology, nutrient levels in crop are measured quickly and accurately.
Lives improved in 40+ countries.
Crop varieties developed across 12 staple crops
Global partners working together to fight hidden hunger
Labs powering fast, accurate nutrient testing.
Samples tested globally
Countries actively practicing XRF testing